15 April 2005
Pushkar
In the month of Kartik each year, a staggering number of camels travel their way across the golden sands of Rajasthan to collect at Pushkar for the week-long fair devoted to them. The horses that march to this site find the sand-trot a touch exercise. Numerous cows and sheep also come to the animal fair. Completing the scene thousands of men, women and children. The contrast to the dull desert landscape is the riot of colours - the large gaudy turbans of the native males arriving here to trade their animals or set up the stalls to cater to the booming captive market, and the loud hues of the pleated ghagaras of the women bangled by the armful, bejewelled from head to toe- adding charm and zest to the massive affair.
Over the first five days of the fair, camels, horses, cows, goats, and sheep are sold and purchased.
Pushkar, another milestone in long term commitment of Intervet in India. From many decades Intervet presence at Pushkar is a routine. Awareness building, updating farmers on better farming practices, proper usage of vaccines and medicines and demonstrations are the routine activities. Farmers over the years know Intervet, Panacur and they wait for months to throng Intervet stall for updated information.
The relationship between Intervet and Pushkar, thus Intervet and the farming community is long term and Intervet India remains committed for development programs in Indian Animal Health sector.
